|It is creepy,...but that's it|
Cast wise, the family played by Annabelle Wallis and Ward Horton put in believable performances but do not stand out. Even veteran actor Tony Amendola (better known from Antonio Banderas' The Mask of Zorro (1998)) plays his typecast role - a priest. It's nice to see him, but again, nothing new. The most likeable character of the whole group was Evelyn (Alfre Woodard), a local bookstore owner. Evelyn had charm and character arc that was far greater than the rest. It's characters like these that viewers need more of. When it came to visual style, the majority of it was average to slightly above. James Kniest's cinematography is frequently flat. John R. Leonetti's direction is standard on most cases too. This is unfortunate due to how many horror films he's worked with in the past as the director of photography. This includes, The Conjuring (2013), Insidious: Chapter 2 (2013), Piranha 3D (2010), Dead Silence (2007) and Child's Play 3 (1991),....even Jim Carrey's The Mask (1994). In fact, there was a scene that could've been used as a twist ending but was then ignored. That would've been more horrific if it had ended like that.
|Lost your carriage?|
Its connections to The Conjuring (2013) does give some insight but its own origins are bit cloudy. It's made professionally all the way down from its acting, special effects and music but it is rarely effective at being scary. Its execution is derivative at almost every level.
Points Earned --> 5:10